Privacy Policy

Last updated: 9 August 2026

This Privacy Policy explains how Haw Par Villa Pte Ltd ("we", "us" or "our") collects, uses, shares and protects information when you use this website, browse Haw Par Villa and Hell’s Museum information, or use the ticket and cart features.

1. Who is responsible for your information

Haw Par Villa Pte Ltd is responsible for the personal data described in this policy. Privacy and data protection enquiries may be sent to enquiry@hellsmuseum.org or by post to 262 Pasir Panjang Road, Singapore 118628.

2. Information we may collect

• Information you provide: information included in an enquiry, email, registration or other communication you choose to send to us.
• Ticket and cart information: selected ticket type, quantity, visit date, visit time and promo code. The cart cookie does not contain payment-card details.
• Consent information: your cookie category choices, consent version and the date and time of your choice.
• Technical and usage information: where enabled with your consent, this may include IP address, device and browser information, referrer, page views, interactions, cookie identifiers, advertising identifiers and conversion events.

3. How we use information

We use information to provide the website and requested ticket features, remember your cart and privacy choices, respond to enquiries, maintain security, diagnose technical problems, measure site performance, understand campaign results and, where you allow it, support relevant advertising and remarketing.

Depending on the law that applies, we rely on your request or a contract, our legitimate interests in operating and securing the website, legal obligations, or your consent. Analytics and advertising storage remain denied until you make an affirmative choice.

4. Cookies and similar technologies

Cookies are small text files stored by your browser. Necessary cookies support core site functions and cannot be switched off in Cookie Settings. Optional analytics and advertising cookies are used only according to your saved choice.

You can change or withdraw your optional-cookie consent at any time:

You may also delete cookies using your browser settings. Deleting necessary cookies will reset your saved consent choices or ticket cart.

5. Google services and advertising

This website is prepared to use Google Consent Mode v2 with Google Analytics and Google Ads. Consent signals tell configured Google tags whether analytics and advertising storage, advertising user data and personalised advertising are granted or denied. When optional consent is denied, Google tags are instructed not to write analytics or advertising cookies. Depending on the measurement mode configured, Google may still receive limited cookieless signals such as event time, device type, country and page information.

Google may process IP addresses, device and usage information, page URLs, cookie or advertising identifiers and conversion data in countries outside Singapore. Read how Google uses data when you use sites that use its services. You can also visit Google Ads Settings and the Google Analytics opt-out page.

6. Sharing and service providers

We may share information with service providers that help us host, secure, analyse and operate the website or deliver ticketing and payment services; with professional advisers; with authorities when required by law; or as part of a corporate transaction. Providers may include hosting services, Google, mapping or social-media services and a ticket or payment provider when those services are enabled.

We do not sell payment-card details, and the cart cookie does not store them. Ticket prices, availability and discounts must be validated by the authorised ticketing or payment system before a purchase is completed.

7. International transfers

Some providers may process information outside Singapore. Where required, we take reasonable steps to ensure that transferred personal data receives a standard of protection comparable to the protection required under applicable law.

8. Retention and security

We retain information only for as long as needed for the purposes described above, to meet legal or accounting requirements, resolve disputes and protect the website. Cookie durations are shown above; provider-controlled cookies may use different durations. We use reasonable administrative and technical safeguards, but no internet transmission or storage system is completely secure.

9. Your choices and rights

You may withdraw optional-cookie consent through Cookie Settings. Depending on your location, you may also ask to access, correct, update, delete, restrict or receive a copy of your personal data, or object to certain processing. Send requests to enquiry@hellsmuseum.org. We may need to verify your identity and may retain information where the law requires it.

10. Children

This website is not designed to collect personal data from children without appropriate involvement by a parent or guardian. If you believe a child has provided personal data improperly, please contact us.

11. External websites

Links and embedded content provided by third parties are governed by their own privacy policies. Review those policies before providing information to an external service.

12. Changes to this policy

We may update this policy when our services, providers or legal obligations change. The date at the top shows when it was last updated. Material changes may also be highlighted on the website.

13. Contact

For privacy or data protection questions, contact enquiry@hellsmuseum.org, telephone +65 6325 1631, or write to Haw Par Villa Pte Ltd, 262 Pasir Panjang Road, Singapore 118628.